It has charted an ambitious target. Japanese premium sports goods giant Asics - which sells 75 per cent of its shoes in the country at over ~12,000 a pair - wants to be the No. 1 running shoe player in the $90-a-pair organised market in India, currently dominated by Nike, Adidas and Puma. To do so, it is making an aggressive push into Tier-II and Tier-III cities, where customers are ready to lap them up - as well as setting up company-owned stores in four to five locations across key metros.
India has gained one more festival -- the season of Black Friday.
Pictures of the meet were splashed across social media as Indian captain Shubman Gill looked like a happy chappy meeting United captain Bruno Fernandes.
Following the government's recent Promotion and Regulation of Online Gaming Act, 2025, the BCCI promptly cancelled the contract of the Indian team's lead sponsor, Dream11.
The BCCI invited bids for the Indian cricket team's title sponsorship rights after fantasy sports giants Dream11's pullout.
As fans celebrated his bold leadership, a black Nike vest he sported during the drinks break has triggered questions about a potential breach of BCCI's apparel deal with Adidas.
The dispute revolves around BCCI's reported refusal to have 'Pakistan' -- the host nation -- printed on Team India's official jersey for the Champions Trophy.
Taiwanese footwear major Hong Fu Industrial Group - a supplier to Nike, Converse, Vans, UGG, Puma, Adidas, Reebok, HOKA, Under Armour, and ON (a Swiss sportswear brand) -marked its India entry on Monday, with the ground breaking ceremony of the Rs 1,500-crore footwear manufacturing facility at the SIPCOT Industrial Park in Panapakkam, nearly 85 kms from Chennai.
The Indian team's kit sponsor Adidas revealed the Test match jersey that Rohit Sharma and Co will don at the WTC final against Australia next week.
Amazon's latest Prime Day sale event broke records with over 18,000 orders per minute - a 50 per cent jump from 2024. Nearly 70 per cent of new memberships came from Tier-III cities.
'We didn't get really any rhythm. We didn't start off that well. We gave away easy points (in the third game). We should have been a bit smarter. But, credit to them.'
Chirag and his longtime partner Satwiksairaj Rankireddy won the men's doubles bronze last week
Adidas chief executive officer Herbert Hainer is expected to be in India soon, as the local unit of the German sportswear maker, Reebok India, finds itself embroiled in a controversy, following the exit of its senior management, including Adidas India managing director Subhinder Singh Prem, amid allegations of commercial irregularities.
India's appetite for world class sports products is making Adidas, one of the leading international brands, to focus on small towns and cities in its bid to make the country a powerhouse for their business in the next few years.
Sports footwear and apparel company Adidas on its ninth year of operations in India, on Wednesday said the country would take over from Malaysia as the number one market for the company in South East Asia.
From groundbreaking designs to iconic red-carpet glamour, these shapeshifters have not only put India on the global map but also created a niche through their distinctive personal styles.
From groundbreaking designs to iconic red-carpet glamour, these shapeshifters have not only put India on the global map but also created a niche through their distinctive personal styles.
Sports goods maker Adidas on Wednesday launched its top-of-the-line tennis shoes 'Barricade-III'.
The Indian cricket board (BCCI) said on Monday that German sportswear giant Adidas would become the new kit sponsor of the national team.
Former company MD likely to file a legal notice against his former employers
Adidas, which owns Reebok, had to take euro 211 million hit on account of the fraud at Reebok India
Setting eyes on becoming the number one sports goods brand in India in the next three years, German firm Adidas is undertaking a major retail expansion that will entail adding over 100 stores every year.
The new jersey is a mix of blue and orange, featuring a tri-coloured stripe on the collar.
Adidas' profit after tax has grown to Rs 140 crore in 2017-18.
Decathlon is expecting to double its business in the country in the next three to five years, Decathlon India CEO Sankar Chatterjee said, according to local media reports.
Adidas have made one significant change. Instead of the three white stripes on the shoulders, the World Cup jerseys spot the colours of the Tricolour.
In March, Adidas had announced top level management change and appointed Germans on the top positions.
His specially designed shoes showed a turtle swimming in the pristine blue waters of the ocean, with the message 'End Plastic Waste' written on it.
The state is in the process of grooming a supplier ecosystem, for which India is almost entirely dependent on imports.
Rohit Sharma unveiled the new Adidas designs customised for him and his family on his official Twitter handle.
The German sportswear maker has brought Haskell, who played a key role in writing the growth story for Adidas in China, to give Reebok's India business a 'fresh start' after the alleged Rs 870-crore (Rs 8.7-billion) fraud by former managing director Subhinder Singh Prem and chief operating officer Vishnu Bhagat.
Asian Games gold medallist Swapna Barman will receive seven pairs of customised shoes, one each for the different events of Heptathlon, courtesy of sports giants Adidas.
To put its Reebok business in order, the German footwear major hand-picked the soft-spoken Erick Haskell, who has vast experience of working in China.
Last year, Reebok India had filed an FIR alleging Rs 870 crore fraud by its former MD.
© 2026 Rediff.com - Investor Information - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances